Aerie Spring 2014 Bra Guide Concept
Creative concept behind the innovative bra guide for the AerieReal campaign. Shoppers are able to browse how bras fit on sizes A through DD by viewing models with similar body types wearing their same size bra. Includes a searchable-by-size feature to further customize the shopping experience.
Creative concept, guide planning, photoshoot planning & photo art direction.
“The changes to the Aerie website might be my favorite part. When shopping for a bra, most websites let you shop by size, but whether or not you click 32AA or 40DD, you’re still looking at the same model sporting the “ideal” 36C breast size. When you surf on the Aerie site, clicking on a 32AA bra size will show you a model wearing a 32AA sized bra on her 32AA sized breasts. Same for 40DD. And the models are all smiling.”
